Tencent Games has created many popular video games but their fans will always remember Undawn for being a complete disaster. The game was endorsed by actor Will Smith, who also appears in the game, and had a gigantic budget. All this came crashing down as the game failed to attract the audience, making it one of the biggest financial failures for the company.
Will Smith as Trey Jones in Undawn
Undawn was the first game to fail under Tencent Games’ “in-house” production plan, which was going to help the studios make profits of their own. The development and marketing of the game cost the studios around 1 billion yuan (roughly $140 million), which is $40 million more than Christopher Nolan’s 2023 blockbuster hit, Oppenheimer.
Will Smith’s Undawn was a major flop Will Smith as Trey Jones in Undawn
If you have not heard about Tencent Games’ Undawn, we don’t blame you.
